Sports Illustrated Revel at the Races
A signature Derby Weekend nightlife experience in Louisville, produced by J Wagner Group in partnership with Sports Illustrated and Authentic Brands Group. Entering its third year in 2026, the event has become one of the most exclusive and talked-about nights of the weekend - where fashion, culture, and nightlife collide.
Set against the energy of Derby Weekend, Revel at the Races delivers a high-glam, after-dark atmosphere with premium cocktails, immersive brand activations, and headline DJ performances from top global talent including The Chainsmokers, Diplo and Xandra. Our team leads full-scale production from concept to close - overseeing creative direction, event planning, talent, vendor, and sponsor acquisition, and on-site execution—bringing to life a marquee nightlife moment and one of our most impactful annual productions.
What
Graphic Design, Event Planning, Event Production, Brand Activations, Social Media
Client
Authentic Brands Group & Sports Illustrated
Year
2024, 2025
