James B. Beam Distilling Co. 90th Anniversary
In celebration of their 90th anniversary, James B. Beam Distilling Co. tasked us with producing an event commemorating their rich distillery history. Guests got to explore the historic campus, enjoy exclusive, vintage pours from the Beam portfolio, and customize a branded tote with Louisville artist Bri Bowers. Tasting seminars were led by Fred Noe, Freddie Noe, and Baker Beam, highlighting the Beam portfolio. In between educational sessions, guests got to listen to live-music by Tony & The Tan Lines, Small Time Napoleon, and Old Lou Ragtime Band while enjoying a delicious lunch prepared by The Kitchen Table.
What
Graphic Design, Event Planning, Event Production
Client
James B. Beam Distilling Co.
Year
2023
The J Wagner Group team turned historic advertisements into a memory lane for guests to enjoy, with a custom built outdoor gallery featuring a timeline of Beam’s marketing campaigns. This activation was coupled with a recreation of one of Beam’s original billboards, creating a unique and exciting photo op for attendees.
To help guests get the most out of the Anniversary Celebration, our creative team created a passport keepsake, guiding attendees to each activity throughout the Beam campus. This passport featured hand drawn illustrations of the campus, wayfinding, a timeline of the major events in the distillery’s history, and more.
