Believe in Beam
A 10-city educational tour introducing the Jim Beam story and portfolio to new markets and a new generation of trade buyers. Led by master distillers Fred and Freddie Noe, each stop delivered an intimate, guided tasting experience with direct access to the Noe family.
The tour was designed to build meaningful relationships with key buyers and industry tastemakers while strengthening Beam’s presence in emerging markets. Our team partnered with Beam and local market leads to plan and execute a seamless two-day itinerary in each city—handling strategy, logistics, budgeting, and on-site execution to ensure a consistent, high-impact experience nationwide.
What
Graphic Design, Event Planning, Event Production, Brand Activations
Client
James B. Beam Distilling Co.
Year
2025
