Knob Creek Records
To tell the story and rich history of Knob Creek Bourbon at the Bourbon & Beyond music festival, we produced a faux record store activation in the middle of the festival grounds.
The J Wagner Group team brought this bourbon bar turned record store to life with custom album covers, record labels, gig posters, hype stickers, and more!
Guests enjoyed smoked old fashioned cocktails while listening to the live music and playing our record-themed ring toss complete with Knob Creek 45’s.
What
Graphic Design, Event Planning, Event Production, Brand Activations
Client
James B. Beam Distilling Co.
Year
2025
